What is your primary or unique value proposition? What makes you THE choice in your industry?
Please share the key information that you'd like your bio to include.
What are the primary emotional benefits that tend to resonate the most with customers?
What are his/her/their hot buttons or primary concerns? What keeps him/her/them awake at night?
Can you share any proof points (testimonials, studies, data, success stories) that back up your claims?
What aspect of your your business has been, in your opinion, the most effective at selling customers on your offers?
Walk me through what happens after someone purchases your product/service/offer, step by step.
What transformation do customers/clients experience after buying your product/service/offer? How will their lives, work, or daily routine be different? (Paint a clear and compelling before-and-after scenario.)
What are the primary problems and challenges customers come to you to solve?
Do you have direct competitors that you are wanting to outperform?
How are you better than your competitors?
In addition to direct competitors, are there any alternative options your potential customers are considering?
How are you better than those alternatives?
What are common objections or sources of hesitation you’ve observed, that cause prospects to drag their feet or decide against your product/service?
How would you describe your cultural identity?
What causes are you passionate about?
What writing voice or tone best reflects your brand and customers? (Common examples include: formal, casual, professional, conversational, humorous, sarcastic, etc.)
Please list all relevant awards and recognitions you've received.
What accomplishments have you achieved during your career?
Do you have branding or editorial guidelines I should be aware of?
What do you hope to accomplish in your career?
What effect do you want to have on your industry with your work?
What are the best skills you bring to your career?
What do you think is the key to professional success?
How many people will be involved in providing feedback? Please list preferred contact method and information of all who will be involved in the feedback process (editors, designers, brand managers, etc.)
Is there anything else you feel I should know while writing your copy?
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